My thinking on AI, marketing and sales.

I write about marketing, sales, AI and the systems I'm building. Here's where the best of it lands, plus an honest read on what's actually worth your attention.

Articles

Aug 20, 2026 Article What should you actually let a marketing AI agent do? EN → Aug 6, 2026 Article AI visibility for local business: the Yelp deal just raised the stakes EN → Aug 6, 2026 Article How to use AI for sales prospecting: start with the data, not the prompts EN → Aug 4, 2026 Article What is agentic marketing? How I deploy agents in my own marketing. EN → Jul 25, 2026 Article How to be more efficient with Claude: Opus 5 is the workhorse EN → Jul 17, 2026 Article Marketing Consultant in the Age of Agentic AI – Otso Karvinen EN →

From LinkedIn

Jul 21, 2026 LinkedIn This is how I run an agent swarm for my personal brand EN → Jul 8, 2026 LinkedIn HUGE new update to Google Search Console: Google just added EN → Jul 2, 2026 LinkedIn Microsoft Bing just added a bunch of genuinely cool and EN → Jun 16, 2026 LinkedIn SEO is not dead because Anthropic is hiring an SEO lead EN → Jun 11, 2026 LinkedIn ChatGPT ads might be one of the most interesting changes to EN → Jun 9, 2026 LinkedIn Doing the same work faster with AI is building a faster EN →

Shorts

May 9, 2026 Short AI efficiency comes with a cost. EN → May 9, 2026 Short LinkedIn thought leadership + outreach = the winning combo for us EN → May 8, 2026 Short ChatGPT ads platform is here! 🙌 EN → May 7, 2026 Short How to use AI to write better content 💜 EN → May 6, 2026 Short How to get AI visibility? LinkedIn articles 💜 EN → May 5, 2026 Short New Meta MCP — How to connect your cloud or ChatGPT directly to Meta Ads account EN →

Podcasts

Jun 25, 2026 Podcast Why Marketing Fails to Prove Its Value - And How to Fix It EN → Aug 11, 2025 Podcast Miten generatiivinen haku mullistaa markkinointia? – Otso Karvinen FI → Jun 10, 2025 Podcast Search Personalisation with Otso Karvinen (Quru) | SEO Unplugged #31 EN → Oct 23, 2024 Podcast SEO-talk: B2B-markkinointi & SEO. Vieraana Otso Karvinen FI → Jul 11, 2024 Podcast LinkedIn Advertising with Otso Karvinen | Episode 58 | Marketing Dribble Podcast EN →

Webinars

Mar 29, 2026 Webinar Miten markkinoinnin vaikuttavuus voidaan todentaa ennen kuin eurot näkyvät tilillä? FI → Mar 18, 2026 Webinar MyyntiKollektiivin Aamupalsun kvartaalispesiaali 18.3.2026: AI ja kaupalliset roolit FI → Dec 17, 2025 Webinar The Changing B2B Buyer Behavior 2025 – How Should Marketers Adapt? EN → Dec 17, 2025 Webinar B2B-ostokäyttäytymisen muutos – miten markkinoijan kannattaa reagoida? FI →

Want to talk about any of this?