Thoughts & Writings

Here's my thoughts on marketing and beyond.

I write actively about marketing, sales, AI and business. Here you can catch up on all of my latest writings and other content.

LinkedIn EN

Six months ago I built almost everything in n8n.

May 21, 2026

LinkedIn EN

"One marketing professional can supervise a team of agents

May 20, 2026

LinkedIn EN

I run an agentic content system. It helps me plan, write

May 11, 2026

AI efficiency comes with a cost.
Short EN

AI efficiency comes with a cost.

May 9, 2026

LinkedIn thought leadership + outreach = the winning combo for us
Short EN

LinkedIn thought leadership + outreach = the winning combo for us

May 9, 2026

ChatGPT ads platform is here! 🙌
Short EN

ChatGPT ads platform is here! 🙌

May 8, 2026

How to use AI to write better content 💜
Short EN

How to use AI to write better content 💜

May 7, 2026

LinkedIn EN

Does your company have an actual moat?

May 6, 2026

How to get AI visibility? LinkedIn articles 💜
Short EN

How to get AI visibility? LinkedIn articles 💜

May 6, 2026

LinkedIn EN

I run a six-agent content system that plans, writes

May 5, 2026

New Meta MCP — How to connect your cloud or ChatGPT directly to Meta Ads account
Short EN

New Meta MCP — How to connect your cloud or ChatGPT directly to Meta Ads account

May 5, 2026

LinkedIn EN

AI agents aren't tools. They're staff.

Apr 30, 2026

LinkedIn EN

I've had the same exact conversation twice in the past week

Apr 28, 2026

LinkedIn EN

I built an AI journalist agent that interviews me on demand

Apr 15, 2026

LinkedIn EN

LinkedIn is the #2 source for AI citations across ChatGPT, Google AI Mode and Perplexity

Apr 14, 2026

LinkedIn EN

I think I'm in the top 1% of marketers when it comes to AI adoption

Apr 10, 2026

LinkedIn EN

My content system is built around bursts of motivation

Mar 31, 2026

LinkedIn EN

B2B still treats first or last-click as the full story

Mar 29, 2026

Miten markkinoinnin vaikuttavuus voidaan todentaa ennen kuin eurot näkyvät tilillä?
Webinar FI

Miten markkinoinnin vaikuttavuus voidaan todentaa ennen kuin eurot näkyvät tilillä?

Mar 29, 2026

LinkedIn EN

Descript is one of my favorite marketing tools right now

Mar 28, 2026

LinkedIn EN

The main reason marketing teams are not utilizing AI as efficiently as possible

Mar 27, 2026

LinkedIn EN

Thank you MeasureCamp Helsinki

Mar 27, 2026

LinkedIn EN

B2B buying got even more complex

Mar 26, 2026

LinkedIn EN

We are quickly moving into stage two of AI adoption for marketing

Mar 25, 2026

LinkedIn EN

CMOs are falling behind both consumers and their own teams in AI execution

Mar 23, 2026

LinkedIn EN

Does posting a lot more on LinkedIn work? Yes, kind of*

Mar 21, 2026

LinkedIn EN

The standard B2B journey took 61 days longer last year

Mar 20, 2026

LinkedIn EN

B2B advertisers are pulling back from non-branded Google search and moving into LinkedIn

Mar 18, 2026

MyyntiKollektiivin Aamupalsun kvartaalispesiaali 18.3.2026: AI ja kaupalliset roolit
Webinar FI

MyyntiKollektiivin Aamupalsun kvartaalispesiaali 18.3.2026: AI ja kaupalliset roolit

Mar 18, 2026

LinkedIn EN

81% of the B2B customer journey takes place before sales is involved

Mar 17, 2026

94% of B2B buyers use this tool in their buying process 🫥
Short EN

94% of B2B buyers use this tool in their buying process 🫥

Feb 15, 2026

B2B Deals are Won Before Anyone Calls Sales
Short EN

B2B Deals are Won Before Anyone Calls Sales

Feb 11, 2026

The Changing B2B Buyer Behavior 2025 – How Should Marketers Adapt?
Webinar EN

The Changing B2B Buyer Behavior 2025 – How Should Marketers Adapt?

Dec 17, 2025

B2B-ostokäyttäytymisen muutos – miten markkinoijan kannattaa reagoida?
Webinar FI

B2B-ostokäyttäytymisen muutos – miten markkinoijan kannattaa reagoida?

Dec 17, 2025

Miten generatiivinen haku mullistaa markkinointia? – Otso Karvinen
Webinar FI

Miten generatiivinen haku mullistaa markkinointia? – Otso Karvinen

Aug 11, 2025

Search Personalisation with Otso Karvinen (Quru) | SEO Unplugged #31
Podcast EN

Search Personalisation with Otso Karvinen (Quru) | SEO Unplugged #31

Jun 10, 2025

SEO-talk: B2B-markkinointi & SEO. Vieraana Otso Karvinen
Podcast FI

SEO-talk: B2B-markkinointi & SEO. Vieraana Otso Karvinen

Oct 23, 2024

LinkedIn Advertising with Otso Karvinen | Episode 58 | Marketing Dribble Podcast
Podcast EN

LinkedIn Advertising with Otso Karvinen | Episode 58 | Marketing Dribble Podcast

Jul 11, 2024