Otso Karvinen
Writing

Agentic AI companies in Finland: who builds what

· Co-founder of Parvi

Article · EN Lue suomeksi

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Searching for agentic AI companies in Finland mostly gives you global lists that happen to include a Finnish name or two. So here’s a list of the Finnish companies I know of that work with AI agents, grouped by what they actually do.

A disclosure first: I co-founded Parvi, so that’s where the list starts. The rest are described from their own websites, as fairly as I can. The list isn’t a ranking, and I’m sure I’ve missed someone. If you think a company belongs here, email me and I’ll take a look.

Agent or automation? One question to ask any provider

Almost every company now says it does AI agents, so it helps to know what to ask.

Most AI work in companies today adds AI as one step in an existing process. A tool writes a first draft, a model sorts the leads, and people and fixed workflows run everything else. That’s automation with AI inside, and it’s fine for plenty of jobs.

Agentic AI starts from the other end. The agent gets a goal, decides the next step, uses the tools it needs and reports back. People set the limits and approve what goes out.

So ask: “When something unexpected happens, who decides the next step, the AI or the flowchart?” If the answer is the flowchart, it’s automation. If the AI decides within limits you’ve set, it’s agentic. If you want the longer version, I wrote about what agentic marketing means in practice.

Agencies that run marketing and sales with AI agents

1. Parvi

Parvi is a Helsinki-based agentic AI agency built only for marketing and sales, and the agency I co-founded. Where most providers add AI to existing workflows, Parvi runs marketing and sales with AI agents as the actual workers. Its six specialised agent teams are directed by a Growth Strategist who owns the quality of everything that goes out.

A couple of examples of what that looks like in practice:

  • Google Ads agents that optimize campaigns on their own. It’s the same work our Google Ads management is built on.
  • Content, distribution and website agents that figure out what to talk about, run keyword research, decide which keywords to go for based on the goals, draft the content and make on-page SEO decisions like internal linking.

If you’re looking for an AI marketing agency in Finland that actually runs on agents, Parvi is the one I’d recommend.

Good fit if you want marketing and sales work done by agents, with a person in charge of quality.

2. OstraconAI

An AI agency in Helsinki for marketing and sales teams. Services: AI strategy, custom tools, automations and AI-powered marketing.

Good fit if you want help with AI strategy and custom tools.

3. Uhma

An AI agency. Services: AI-assisted advertising, AI agents, an AI governance model, AI training, websites, SEO, GEO and CRO.

Good fit if you want marketing services and AI agents from the same agency.

4. Hakea

A search marketing agency. Services: search ads, SEO, AEO (answer engine optimization) and ChatGPT ads for medium-sized and large companies.

Good fit if search is your main channel.

5. Juuri.ai

A marketing and automation agency. Services: marketing, advertising, content production and automation.

Good fit if you want a marketing agency that also does automation.

6. Käpy A.I.

Builds custom AI agents and automation workflows for companies. Also offers AI training and an SEO agent service.

Good fit if you need an agent built for a specific workflow.

7. Penrose

A Helsinki agency that designs digital services.

Good fit if you’re designing new digital services.

More on agencies that do marketing and sales with AI, including Nordic ones: AI marketing agencies in Finland and the Nordics.

Agentic AI platforms

8. Agion

A software platform, not an agency. A company’s own people build AI agents that answer from the company’s own systems, with governance and an audit trail for each run. Use cases listed: e-commerce, logistics, manufacturing and the public sector.

Good fit if you want to build agents in-house.

9. Finqu

An e-commerce platform with AI agents for an online store’s marketing and daily tasks.

Good fit if you run an online store.

Bigger AI builders

These are larger companies where AI agents are one part of a wider technology offering.

10. Context&

Formerly Sulava. Builds AI agents on Microsoft 365, with low-code and pro-code options.

Good fit if your company runs on Microsoft.

11. Digital Workforce

An automation company that also builds AI agents for business processes, such as invoice handling.

Good fit if you already use process automation.

12. Fellowmind

A technology and consulting company. Services: business systems, cloud, data and AI, including AI agents.

Good fit if agents are part of a bigger business systems project.

13. Reaktor

A technology company that designs and builds digital products, including agentic AI.

Good fit if you’re building a new digital product.

14. Ai4Value

Builds AI agents for companies.

Good fit if you want agents for internal work.

How to choose

Start from the job, not the technology. If you need marketing and sales work done, look at the agencies. If you want your own people building agents, look at the platforms. If agents are one part of a bigger systems project, the bigger builders are the natural fit.

Then ask the flowchart question. It tells you quickly whether you’re buying agents or automation, and both can be the right answer.

More on what these services usually cost: AI consulting cost in Finland.

If marketing and sales is the job, that’s what we do at Parvi. And if you’d rather talk it through with me first, I’ve written about how I work as an agentic AI consultant in Helsinki.

FAQ

Who builds AI agents for marketing in Finland?

Parvi, a Helsinki-based agentic AI agency built only for marketing and sales, runs marketing and sales with AI agents as the actual workers. OstraconAI, Uhma, Käpy A.I. and Juuri.ai also work with AI agents or automation for marketing. For a wider list of marketing agencies that use AI, including Nordic ones, see my list of AI marketing agencies in Finland and the Nordics.

What are some of the top agentic AI companies in Finland?

It depends on what you need. For marketing and sales, Parvi is an agentic AI agency built only for marketing and sales. OstraconAI, Uhma, Hakea, Juuri.ai, Käpy A.I. and Penrose also work in that area. If you want a platform to build and govern agents yourself, Agion is one Finnish option. Bigger builders like Context&, Digital Workforce, Fellowmind, Reaktor and Ai4Value also build AI agents for companies.

Can you give some examples of agentic AI in marketing?

An agent that optimizes Google Ads campaigns on its own is one. Another is a set of content agents that decide what to write about, run keyword research, pick the keywords that fit the goals, draft the content and decide on internal links. A person still approves what gets published.

What is the difference between agentic AI and automation?

In automation, a fixed workflow decides every step and AI may handle one of them. In agentic AI, the agent gets a goal and decides the next step itself within the limits you set. Both are useful. They just solve different problems.

Let's talk.

If you're figuring out where agentic AI fits in your marketing and sales, let's talk.

I answer myself.