Thoughts & Writings
Here's my thoughts on marketing and beyond.
I write actively about marketing, sales, AI and business. Here you can catch up on all of my latest writings and other content.
LinkedIn EN
We are quickly moving into stage two of AI adoption for marketing
Mar 25, 2026
LinkedIn EN
CMOs are falling behind both consumers and their own teams in AI execution
Mar 23, 2026
LinkedIn EN
Does posting a lot more on LinkedIn work? Yes, kind of*
Mar 21, 2026
LinkedIn EN
The standard B2B journey took 61 days longer last year
Mar 20, 2026
LinkedIn EN
B2B advertisers are pulling back from non-branded Google search and moving into LinkedIn
Mar 18, 2026
Video FI
MyyntiKollektiivin Aamupalsun kvartaalispesiaali 18.3.2026: AI ja kaupalliset roolit
Mar 18, 2026
LinkedIn EN
81% of the B2B customer journey takes place before sales is involved
Mar 17, 2026
Video EN
The Changing B2B Buyer Behavior 2025 – How Should Marketers Adapt?
Dec 17, 2025
Video FI
B2B-ostokäyttäytymisen muutos – miten markkinoijan kannattaa reagoida?
Dec 17, 2025
Video FI
Miten generatiivinen haku mullistaa markkinointia? – Otso Karvinen
Aug 11, 2025
Video EN
Search Personalisation with Otso Karvinen (Quru) | SEO Unplugged #31
Jun 10, 2025
Video FI
SEO-talk: B2B-markkinointi & SEO. Vieraana Otso Karvinen
Oct 23, 2024
Video EN
LinkedIn Advertising with Otso Karvinen | Episode 58 | Marketing Dribble Podcast
Jul 11, 2024