Thoughts & Writings

Here's my thoughts on marketing and beyond.

I write actively about marketing, sales, AI and business. Here you can catch up on all of my latest writings and other content.

LinkedIn EN

We are quickly moving into stage two of AI adoption for marketing

Mar 25, 2026

LinkedIn EN

CMOs are falling behind both consumers and their own teams in AI execution

Mar 23, 2026

LinkedIn EN

Does posting a lot more on LinkedIn work? Yes, kind of*

Mar 21, 2026

LinkedIn EN

The standard B2B journey took 61 days longer last year

Mar 20, 2026

LinkedIn EN

B2B advertisers are pulling back from non-branded Google search and moving into LinkedIn

Mar 18, 2026

MyyntiKollektiivin Aamupalsun kvartaalispesiaali 18.3.2026: AI ja kaupalliset roolit
Video FI

MyyntiKollektiivin Aamupalsun kvartaalispesiaali 18.3.2026: AI ja kaupalliset roolit

Mar 18, 2026

LinkedIn EN

81% of the B2B customer journey takes place before sales is involved

Mar 17, 2026

The Changing B2B Buyer Behavior 2025 – How Should Marketers Adapt?
Video EN

The Changing B2B Buyer Behavior 2025 – How Should Marketers Adapt?

Dec 17, 2025

B2B-ostokäyttäytymisen muutos – miten markkinoijan kannattaa reagoida?
Video FI

B2B-ostokäyttäytymisen muutos – miten markkinoijan kannattaa reagoida?

Dec 17, 2025

Miten generatiivinen haku mullistaa markkinointia? – Otso Karvinen
Video FI

Miten generatiivinen haku mullistaa markkinointia? – Otso Karvinen

Aug 11, 2025

Search Personalisation with Otso Karvinen (Quru) | SEO Unplugged #31
Video EN

Search Personalisation with Otso Karvinen (Quru) | SEO Unplugged #31

Jun 10, 2025

SEO-talk: B2B-markkinointi & SEO. Vieraana Otso Karvinen
Video FI

SEO-talk: B2B-markkinointi & SEO. Vieraana Otso Karvinen

Oct 23, 2024

LinkedIn Advertising with Otso Karvinen | Episode 58 | Marketing Dribble Podcast
Video EN

LinkedIn Advertising with Otso Karvinen | Episode 58 | Marketing Dribble Podcast

Jul 11, 2024