Agentic
marketing expert. Co-founder of Parvi.
I build agentic AI systems that let small marketing and sales teams outpace bigger ones. 15+ years in marketing and sales.
- 15+years in marketing and sales
- €20M+in ad budgets managed
- Featured by
- GoDaddy
- American Marketing Association
- CMO Times
- KARV Tech Insider
- Spoken at
- SHIFT Business Festival
- SEO Vibes Helsinki
- Markkinointikollektiivi
- Turha edes yrittää
- Certified
- Google Ads Advisor
- LinkedIn Certified Marketing Expert
- Google Analytics certified
What I do
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Strategy
A clear plan for using AI in your marketing and sales.
We look at where AI would save you time or win you customers, and pick what to do first.
Let's talk -
Doing the work
AI that does real work, every day.
Through Parvi, my team and our AI helpers do the work inside your company: ads, content, reports and follow-ups. You get finished work, not a slide deck.
See what Parvi does -
Advice and sparring
A second opinion when you need one.
Your team does the work. I help you think it through, check how things are set up and spot what is missing.
Let's talk -
Talks and workshops
Talks and workshops on AI in marketing and sales.
Real examples from the work I do every day. In English or Finnish.
See my talks
What clients say
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“If there's something new in his field, whether it's AI, an ad format, or a new way to measure effectiveness, you can be 100% sure that Otso hasn't only heard about it, but also tried and stress-tested it.”
Head of MarketingInternational B2B company -
“What sets Otso apart is his ability to combine strategic marketing understanding with technical depth in SEO and ad platforms.”
Product OwnerFinancial services -
“A true master of agentic marketing who knows how to turn new technologies into practical results!”
Google review5/5
Free test: does AI recommend your company?
- Type in your company name and website.
- The test asks four AI tools who they recommend in your field.
- You see right away if you were named, and who was named instead.
- ChatGPTNamed you
- PerplexityDid not
- GeminiNamed you
- ClaudeDid not
0/4 The category test
Where you are weak
Share of voice
Sites the AI trusts for your category
Can AI read your site?
These are the basics an AI needs to read your site. They do not decide whether it recommends you; what other sites write about you matters more.
Answer by answer
The check uses the AI companies’ own APIs, which answer close to, but not exactly like, the ChatGPT or Gemini apps.
Want the AIs to recommend you instead?
Parvi, the agency I co-founded, digs into your AI visibility: what your buyers ask the AIs, who gets recommended instead of you, and what to change first. The deep analysis goes further than this free check.
Book a GEO deep diveLatest
All content →- ChatGPT Search Console: how I measure AI visibility until it launches OpenAI is reportedly building a ChatGPT Search Console for businesses. What it would and wouldn't show, plus how I track AI visibility on my own site meanwhile.
- How I write a sales proposal in 15-30 minutes with AI agents My AI proposal generator turns a recorded sales meeting into a proposal deck. How the agents work, where my 15-30 minutes go and what I still write myself.
- AI in marketing training: how I train sales and marketing teams In my experience, AI in marketing training really pays off once the AI tools are connected to the team's own systems. How I train sales and marketing teams.
- AI marketing agencies in Finland and the Nordics AI marketing agencies in Finland and the Nordics: 14 agencies that sell marketing and sales work done with AI, what each one does and how to choose.
- Founder-led sales: where Parvi's first customers came from Founder-led sales at a new agency, with our own numbers: what my personal brand and network brought in, and what paid ads and cold leads didn't.
- AI consulting cost in Finland: rates, models and budgets AI consulting cost in Finland: €100 to €250 an hour, retainers from €3,000 a month and how much of your budget the work itself should take.
Let's talk.
An honest conversation about what AI could change in your marketing and sales. No strings attached.
I answer myself.